Women in Trucking
There is an extreme shortage of drivers in the U.S. As a result, trucking companies have begun turning to a little-tapped labor pool: women.
To compensate for the shortage, fleet operators have been boosting pay and dangling 401(k) and tuition reimbursement programs — but also aggressively putting programs in place that directly target women.
Executives say a big challenge in the recruiting process is just convincing women that they're welcome. "There have been a lot of stereotypes over the years about the independent, male truck driver in a macho industry, a macho career," said Derek Leathers, president and chief operating officer of Werner. "That doesn't work in favor of attracting women to the industry. ... It's just the simple idea of us making it very, very clear that we want them."
Currently, many major trucking lines have a 7%-9% female driver workforce. This includes Werner and Ryder.
A draw for women is also equal pay for women. Cents per mile or dollars per hour are generally the same for both women and men.
Check out the Women in Trucking Association for more information on truck driving as a career.